Pentax K10D won Camera Grand Prix 2007

Pentax K10D won Camera Grand Prix 2007

PENTAX Corporation is pleased to announce that the PENTAX K10D lens-interchangeable digital SLR camera, first launched in November 2006, was selected as the winner of the Camera Grand Prix 2007 award in Japan. The selection was made because of the K10D’s exceptional image quality and array of advanced features, including the PENTAX-original Shake Reduction system.

The Camera Grand Prix is held annually under the sponsorship of the Camera Journal Press Club (CJPC), a group of photography writers from Japan’s 11 leading photo and camera magazines. This is one of the most prestigious camera awards in Japan, as it recognizes what the group sees as the most distinguished of all new still cameras introduced to the Japanese market from April 1 to March 31. The winner is decided by a 49-member selection panel, which includes the editors and publishers of club-member magazines, photographic experts, technical writers, and professional photographers, as well as CJPC members. This year, the PENTAX K10D prevailed over 158 other new products introduced to the market from April 1, 2006, to March 31, 2007, to win the award.

Reasons for Selection of the PENTAX K10D

The panel concluded that, in addition to high-precision, high-resolution images assured by 10.2 effective megapixels, the K10D harmonizes an array of advanced, sophisticated features — such as the PENTAX-original SR (Shake Reduction) mechanism, compatible with all existing PENTAX interchangeable lenses; the newly developed DR (Dust Removal) mechanism assuring spotless images; a dependable dust-proof, water-resistant construction; and a choice of original, user-friendly shooting modes — with a reasonable pricing that makes it affordable to many users. The panel particularly praised its compatibility with existing lenses: “By assuring compatibility with a wide selection of existing lenses, the K10D extends tremendous versatility and unique benefits to its users, and makes digital photography more fun and exciting from the photographer’s point of view. In all, the K10D must be seen as a complete and remarkable camera system.”

Founded in 1984, the Camera Grand Prix celebrates the 24th Grand Prix winner this year. In the past, PENTAX produced two winners: the PENTAX Z-1 Quartz Date (1992), and the PENTAX 645N (1998). he K10D now joins them as PENTAX’s third winner of this prestigious award. The PENTAX K10D has already been selected as the Best D-SLR Expert in Europe 2007 by the prestigious Technical Image Press Association (TIPA). By winning these two highly coveted awards in Japan and Europe, the K10D’s outstanding performance and technological excellence has been clearly demonstrated to the world.

Quotes from CAPA (http://www.cjpc.jp/):

Pentax Corporation's Pentax K10D won the CAMERA GRAND PRIX AWARD in 2007. For the six consecutive year, digital SLR cameras have been chosen for the Grand Prix. As for Pentax's records, the company won the award for the third time, following the Pnetax 645N in 1998. CAMERA GRAND PRIX is hosted by CAMERA JOURNAL PRESS CLUB/JAPAN (C.J.P.C, established in September 1963, with current members of eleven from eleven journals), a group of technical editors from photographic/camera magazines. Under the organization of its Camera Grand Prix Executive Committee, annually the best still camera released within the past year is selected and awarded the GRAND PRIX. A total of 50 voters, including the members of the C.J.P.C, the editors-in-chief and publishers of the member magazines, the experts commissioned by the executive committee members, technical writers, photographers were involved in the selection process this year. 159 models of camera newly released over the period from April 1, 2006 to March 31, 2007 were under review. Since 1990, C.J.P.C also presents CAMERA JOURNAL PRESS CLUB SPECIAL PRIZE to those whose excellence is recognized in terms of popularity, newsworthiness and innovativeness after the GRAND PRIX was selected.

CAMERA GRAND PRIX2007

Objects:The still cameras which can be purchased in the Japanese market.All of the target SLR Cameras,Digital SLR Cameras,Compact Cameras,Digital Compact Cameras and other still cameras.
Period:1 Apr 2006-31 Mar 2007
Selectors: A total of 50 voters.Chief editors of Camera and Photo Magazines in JAPAN,Camera technical writers,photographers,Academic experts of Camera and Photo,Photograph related organization representation and Members of Camera Journal Press Club(C.J.P.C).